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What Are the Most Effective Approaches for “Trapping”—Not Tricking—Inattentive or Fraudulent Respondents?

In our new video, Jackie Lorch—Vice President, Knowledge Management at SSI—shares the dos and don’ts of creating successful quality control questions.  Jackie explains the tradeoffs between survey length and quality control… tells you how to walk the line between legitimately trapping and unfairly tricking respondents…and reveals how to construct the most effective questions for controlling quality.

For more details on best practices for using quality control questions, click to download SSI’s new POV.  Or share your own tips about how to use quality control questions effectively at Facebook or at SSITweets.

Categories: Market Research Uncategorized

Tagged as:

ssiknowledgewatch

1 reply

  1. Buried the lead @ 2:11: responses from genuinely uninterested (or poorly screened) respondents will stink, but that’s a feature, not a bug. Or in other words, don’t ask me to fill out a massive grid trying to map personality types onto six brands of orange juice.

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