Menu Home

What Countries feature steadily rising economies characterized by increasing middle class?

written by Matt Prutting

To date, businesses have tended to focus on the larger global economies such as the BRICs, (Brazil, Russia, India and China), as opportunities for growth via an expanding middle class. But the pace of growth in BRIC  has inevitably slowed as with other developed economies. However, countries such as Egypt, Columbia, South Africa, Vietnam, Turkey, and Indonesia show strong promise for businesses looking to expand to emerging markets.

 

These countries feature steadily rising economies characterized by increasing middle class populations. This is exactly the type of dynamic population base that points to a spike in domestic consumption and the potential to expand business opportunities. An excellent article from Business without Borders highlights some of the economic and cultural factors that prove to be advantages and risks for these six countries.

One thing that is certain is that businesses hoping to expand their global reach will have to familiarize themselves with emerging markets. As businesses steadily prepare to capitalize on a massive expansion of the consumer class, there is a plethora of new information and intelligence that needs to be gathered and deciphered to fit specific business models. A focus on countries with a growing middle class allows us to familiarize ourselves with areas that may increase consumption and pinpoint the opportunities for increased market share.

 

About these ads

Categories: Behavioral Economics Market Research Trends

Tagged as:

ssiknowledgewatch

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 103 other followers

%d bloggers like this: