BDRC Continental, Qualtrics Labs, Inc. and Sinomonitor Take Top Overall Honors, While deKadt Marketing and Research and MMR Research Worldwide Earn the Highest Marks for Product Placement. Sinomonitor is named Best in QUEST.
Atlanta, GA, September 10th, 2012—SSI President and CEO Chris Fanning announced the winners of the third annual SSI QUEST™ Awards—honoring companies for creating the most engaging research experiences—at the opening session of the ESOMAR Congress in Atlanta today.
Fanning recognized three companies as overall winners for excellence in survey design: Qualtrics Labs, Inc. in the Americas, Sinomonitor in Asia-Pacific and BDRC Continental in Europe. Top honors for product placement surveys went to deKadt Marketing and Research in the Americas and MMR Research Worldwide in Europe. The highest honor, the 2012 Best in QUEST Award, went to Sinomonitor.
SSI introduced the QUEST awards in 2010 to encourage the market research industry’s creativity in developing surveys that delight participants. Self-reported satisfaction scores from people taking each survey are a key factor in determining the winning projects.
“The quality of the experience we give our participants is sometimes overlooked in all the industry discussions about quality research,” said Fanning. But to produce methodologically sound samples, we need a large pool of willing participants. We must give our participants a good survey-taking experience, or we risk losing them. This year’s SSI QUEST™ winners clearly demonstrate their commitment to high quality research results and to our industry resource of participants.”
Winning companies will receive a customized SSI QUEST™ trophy. SSI will present certificates of excellence to the project managers and programmers responsible for developing winning surveys, and make a donation in their names to the charities of their choice.