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Pining for Pinterest

written by Trish Daly

Pinterest, and the act of “pinning,” can be as addicting among females as Fantasy Football is among males.  So, what is Pinterest, you ask?  It’s a virtual “pinboard” where you can pin various recipes, home decorating/improvement plans, wedding ideas, etc.

According to comScore, Pinterest grew by more than 4,000% from May 2011 to May 2012.  So if you or your company aren’t on Pinterest yet, you could be missing out.   You can leverage Pinterest from a personal standpoint, as well as from a business perspective.  It’s another way to connect with existing and potential customers, and has been linked to buying power.

Read more about “The Power of Pinterest” here: http://www.shoppermarketingmag.com/articles/?nid=114220

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