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Online Surveys: Research Design is Imperative!

written by Trish Daly

Have you ever participated in an online survey and struggled to understand the question?  Or perhaps you were asked a question and the list of responses didn’t apply?  Do you own a dog, and were asked questions about cat food?

There are several areas that could hinder your research, which is why research and questionnaire designers need to be vigilant when crafting survey questions, and also determining the appropriate skip patterns/flow of the questions.

Watch SSI’s podcast on Tips for Effective Survey Wording, SSI’s webinar on Getting Engaged with Your Research Respondents, and take a look at a series of articles below that can help in identifying common issues with online surveys.  Have you been guilty in the past of any of these issues?


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Categories: Market Research Questionnaire Design Respondent Satisfaction Survey Experience

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