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New issue of Knowledgelink

Solving B2B Research Challenges. B2B research poses different challenges to that of consumer. With SSI B2B inSSItes™, SSI delivers solutions. Spotlight on Southeast Asia: Indonesia, the Philippines and Malaysia. When conducting research in Southeast Asia, it’s important to understand the geography and culture first. Conducting research in Brazil. An important […]

Tailored advertisements or intrusive annoyance?

02C87146

written by Daniel Somerset Tesco, Britain’s largest retailer is slated to install screens at their fuel pump kiosks that are able to scan a customer’s face, determine their gender and approximate age bracket, and tailor individual marketing message for them. The Tesco representative contends that the new screen will “enhance […]

New Issue of SSI KNOWLEDGElink

The impact of frequent survey-takers. Are they different than “normal” respondents?  Will they skew your data? The digital divide in market research. How do people who have the technology but won’t participate affect the data? The practicality of online business to business surveys – challenges and solutions Don’t miss out on the latest […]

Mobile demand is growing…are you keeping up?

written by Daniel Somerset,  Market research began with face-to-face interviewing, then to reach people faster, (and as telephone use gained popularity) they began to do phone surveys. Naturally, with the invention of the Internet, researchers shifted away from telephone interviews and today, many – if not most – surveys are […]

Reaching Expats in Singapore

Aug14

written by Thu Anh Flynn Recently I went to Singapore on a business trip and when I was walking around Raffles Place (central business district) and meeting with many of my business partners it got me thinking of how diverse the city is. It’s easy to spot so many different […]

Do we still need the telephone?

telephone graphic

written by Daniel Somerset From the patent of the telephone in 1876 by Alexander Graham Bell to the first demonstrated use of the mobile/cellular phone more than forty years ago today, few other devices have made such an impression on the lives of people throughout the world. As early as […]

The World is Mobile…Is Your Survey Ready

Partner with SSI to get your next project mobile ready. We can help you reach respondents quickly, accurately and through the medium of their choice. Plus, check out the 10 tips for creating a mobile-friendly survey. Subscribe to SSI KnowledgeWatch for more thought-provoking views, time-proven tips and innovative research insights […]

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